Tuborg Green Beats

Tuborg Green Beats is a concept re-developed by NEON in 2004 in order to create an electronic alternative to existing Tuborg sponsored musical events like Tuborg Grøn Koncert and Roskilde Festival. With approximately six events every year Green Beats have consolidated it's name on the Danish club scene as a front-runner in terms ofcutting-edge dj's and live performances. In 2006 Tuborg Green Beats showcased artists such as Basement Jaxx, Boy George and French Canadian singer Uffie to name but a few. 

Diesel Stay Inn

Diesel Denmark set NEON the task to adapt a swanky Manhattan style (Diesel U.S.A) business-to-consumer promotion idea for the Danish market.
The basic idea was to entertain, wine and dine Diesel Denmark customers, friends and partners by providing the best services in an inspiring environment. The scene was set in a downtown apartment, 3 stories high, and completely empty, both in terms of furniture and charm.After refurbishing  the space for 3 consecutive Saturdays Diesel treated their guests to an unforgettable experience in pampering and utter exuberance. Danish design, Organic 5-star cooking, mixed with Playstation, the Hotel D'angleterre spa, contemporary danish art and lush cocktails were just some of the luxuaries, that entertained the 500 Diesel Stay Inn members during September 2006. 

Sensation - Ocean of White

During the last decade, Sensation has become the biggest dance event worldwide. In 2008, thanks to NEON & ID&T, 27000 people had the opportunity to experience this party phenomenon for the first time, at PARKEN stadium in Copenhagen.

NEON has invented the SENSATION brand in Denmark through an innovative PR and a marketing campaign based on our unique mix of below and above the line strategic targeting. The founders of SENSATION now assess Scandinavia to be one of the most significant growth markets and an indication of the strength of this unique partnership between ID&T and NEON. 

The Danish DJ awards crowned The Ocean of white, as the Club event of the Year. 

Distortion

During the last 10 years, DISTORTION has grown to become one of the world's leading electronic music and night life festivals. At this truly unique event people dance on the city streets, established night clubs, on motor vehicles and specialist locations throughout the city. With more than 100 artists performing, 80-100 events and 30,000 attendees this is a special event that celebrates Copenhagen. 

NEON played an important part in the business management and production for the event transforming a warehouse complex into DISTORTION VILLAGE and producing a legendary closing party in a 7 story car park complex.

 

Laekker

In 2003, a select Copenhagen crowd got the opportunity to slow-dance with Mick Jagger from The Rolling Stones. It was the opening night of club LÆKKER setting the agenda for elite clubbing in Denmark from day one. A private atmosphere, exciting guests and a good feeling have made this concept the preferred club of Copenhagen's real jet set. LÆKKER is still around but only for those who know when and where.
Past guests to name a few include Mick Jagger from The Rolling Stones, the singer Michael Stipe, the actor Jamie Bell, the Danish Crown Princess Mary and the model Helena Christensen. Lække was founded and run by the Master DJ Kjeld Tolstrup, the phenomenon Jean Von Baden, the amazing Anders Wendel & NEON.  

 

VH1 Videory

In 2008, VH1 launched their Danish channel. NEON created a videory for the occasion, where all the music was delivered directly by music videos played by the legendary DJ’s Dan Rachlin and Kjeld Tolstrup. Apart from the music videos, live entertainment by The Sandmen, Szhirley and Hej Matematik was provided along with waitresses on roller skates and a schnaps bar.  

MINIInternational

In the autumn of 2008, BMW/MINI launched MINIINTERNATIONAL CPH EDITION with a party in Den Hvide Kødby, a site in central Copenhagen. The event gave creative Copenhageners the opportunity to learn something new through workshops on music, food, art and cocktails – and of course, a mini shuttle service to and from the site which was also integrated in the event.  

On the catwalk

NEON has been closely connected to the success of Copenhagen Fashion Week. Since 2005, NEON has delivered production and product management to 6 AGENCY who has been responsible for the official show stage at Copenhagen City Hall.

Apart from a large number of shows and parties, NEON has equally contributed to the development of the official guide to the fashion week published by DANISH FASHION INSTITUTE.  

All Dj's Are Idiots

Together with DJ Kjeld Tolstrup, NEON ran club night All DJ´s Are Idiots - which was the first Scandinavian club to present a mixture of alternative rock and electronic music to an initially somewhat baffled audience. From 2001 to 2004 the club introduced Copenhageners to top DJ´s and personalities like Tiga, Larry Tee, Queens Of Noize, Arthur Baker, Mark Moore, Jo Jo De Freq and Andrew Fletcher alongside unknown acts like The Scissor Sisters, W.I.T., Bloc Party, Headman, The Glass, WhoMadeWho, Erlend Oye and others. Many of whom were playing their first international gig, and some actually playing their first gig ever. 

Armchair Activist - MTV EMA's 2006

At the 2006 Europe Music Awards, MTV and Neon gave Copenhageners an amplified version of the popular Danish principal 'freedom of speech'. 

With a "Make love not awards" & "Get your voice heard" campaign, young city rollers were inspired to speak their mind on a specially designed txt-too-loudspeaker placed for an entire week at Copenhagen City Hall square. 

The no-censorship-installation went on to calls for 'jihaad', short stories and poetry read in what was an effective PR campaign. Especially in the extremely cluttered environment of the biggest event ever on Danish soil, the quality exposures and interactions enforced an even greater result. 

The Institute Of Soup

The Institute of Soup (Suppeinstituttet in Danish) was the first Danish soup kitchen. A small basement-shop in central Copenhagen prepared organic soups freshly everyday, perfect for a quick walk down "healthy avenue". The menu was created by organic super-chef Kille Enna, and changed according to the seasons. The Institutte of Soup won an award from AOK for being the best new take-away shop in Copenhagen during 2005. Beating fierce competition from the like's of Danish master chef Henrik Boserup. 

The Institute of Soup in Grønnegade was a pilot-project for a whole chain of designer soup kitchens that might just see the light of day.   

Garden Party - MTV EMA's 2006

During the Europe Music Awards, MTV networks wanted to host an exclusive party to celebrate both the awards and the Killers concert at VEGA. Our idea was to build a garden on one floor of the venue and thereby create an illusion of summer in the cold Copenhagen winter, the party was a mix of uber cool Copenhagen clubbing Vs Wimbledon back when Bjorn Borg ruled. The second floor was altered into a twisted cabaret style burlesque club and hosted by the Danish fashion-company Style Counsel. With real grass, trees and a fountain the well-trodden venue was transformed into a fairytale-like setting to the utter astonishment of the 1000 danish and international guests. 

Output with Fedde Le Grand

Fedde Le Grand spent the majority of his earlier youth grafting, spinning records in his native country and cutting tracks until the inevitable happened "Put your hands up for Detroit" was produced in a bedroom, released by one of the biggest labels in electronica, this enabled Fedde to step out, arms out-stretched to encompass the world of Dance.

As resident DJ at world-famous Pacha Ibiza, playing countless festivals and headline gigs around the world, it's clear that this is a man who has conquered his game, and plans to stay there for a long time.

From the people that brought you SENSATION, we now present one of the most talented house Dj´s. Going all over the globe on his Output world tour, Fedde stopped by Pakhus 77 AARHUS on October 10th, he definatly gave Denmark a night to remember. 

Party of the Year

Smirnoff is the worlds leading vodka brand – and they need the attention to match it.

Enter Party of the Year a multi-platform brand project created by Neon & MTV for Diageo Denmark.

POTY is a quest to find the very best party of the year in the diverse nightlife of Denmark. By involving TV, events, PR, online, retail and all Diageo's nightclub clients we reach a large target group in a mix of promotional and direct contact.

Click the play video button, for a case study of the project.
 

Data
- 21 events
- 12 TV-spots
- Facebook Fansite
- Online website & banners
- Retail installations & competitions  

MTV Europe Music Awards

In 2006, NEON was chosen from a large number of Scandinavian event agencies as the agency for MTV on the most important music event in Scandinavia to date, the Europe music awards in Copenhagen. NEON managed the event and the associated side projects such as Pink’s concert at Forum and an in-door Garden party at the house of Vega.

The Europe Music Awards in Copenhagen was the beginning of a long-term strategic partnership with MTV Nordic. 

 

Sensation - Wicked Wonderland

On the 31st of October 30,000 visitors spent a night at Denmark's second edition of Sensation, at the PARKEN STADIUM in Copenhagen.

The Wicked Wonderland show that premiered in Amsterdam did not fail to impress. Sensation has over the years evolved into a spectacular experience of international importance. It keeps on innovating. This year Wicked Wonderland, a fantasy club adventure inspired by the Lewis Carroll classic, raised the bar even higher, creating an immense journey that's jam-packed full of enchanting surprises.

Brought to you by NEON and ID&T 

Power Racing

Power Racing is the first green energy racing center in Denmark. 

It features 24 electrical powered go karts on a state of the art indoor/outdoor race circuit. 

For the launch of the new center, we used the communication tools of online, events & PR to create a truly unique campaign. 

Under the name "El Mans 24H" Power Racing presented a 24 hour electrical Le Mans style go kart race, with some of the best race car drivers in the world alongside the biggest danish celebrities. 


The project:

- A full scale Le Mans VIP area (with exclusive F&B, product trials, raceTV broadcasting, "visit the pits", and much much more). 

- Video trailer (click play video). 

- Le Mans winners Casper Elgaard, Tom Kristensen & John Nielsen.

- Public Relations in collaboration with Power Racing.